Farhan Darma. Creative Director, Singapore.
13 years across Forsman & Bodenfors and DDB. I lead brand-led creative for major brands across the Asia Pacific — including Netflix, Mandarin Oriental, Changi Airport, Telkomsel, Cathay Pacific, and Gojek. Work recognised at Cannes Lions, Spikes Asia, D&AD, Adfest, and APPIES APAC.
I've taken a national telco into its next chapter, put Queen Elizabeth on the streets of Singapore, turned a luxury hotel closure into a multi-brand earned conversation, and reissued a piece of Singaporean heritage at Changi Airport.
I lead teams, win new business, and stay in the work. Strategy through to craft — equally at home shaping a brand platform, leading a regional campaign, or directing a film. Deep roots in Southeast Asia (Indonesia, Malaysia, Thailand, Vietnam, Singapore) — and a belief that the strongest regional work doesn't translate, it grows from culture.
Currently leading creative for a fintech brand in Singapore. Open to senior in-house creative leadership and international agency opportunities.
Film photographer. Still thinks a single human observation beats a clever tagline every time.
Awards
Work recognised at Cannes Lions, Spikes Asia, D&AD, Adfest, Caples, and the CCA Gong Show — including Cannes Lions Silver for Netflix (2017), Spikes Asia Silver and Adfest Bronze for Mandarin Oriental (2024), and Young Art Director of the Year at the CCA Gong Show (2017)
Experience
Creative Director – Independent (2026–present)
Creative consultant to a regional fintech firm, working across the marketing department with a team of creatives.
DDB SG (now Omnicom Group) — Creative Group Head (2024–2025)
Led winning creative pitch for Double A (regional). Creative Lead, iShopChangi (Changi Airport e-commerce). Launch of Changi Editions × Triologie (heritage commercial activation). Launch of Audi House of Progress.
Forsman & Bodenfors SG — Senior Creative (2021–2023)
Mandarin Oriental "Letter to Neighbours" (Spikes Asia Silver × 2, Adfest Bronze 2024). Gojek "Driver's Spooky Stories" (Spikes Asia Bronze, Caples Silver × 2, Adfest Bronze 2023). Yeo's "Drinkable Garden.
VCCP SG — Art Director (2020–2021)
Cathay Pacific "Travel Drama." Telkomsel "Make Things Happen" (APPIES APAC Gold 2022). TD Ameritrade "Go Big."
Moon Rabbit — Art Director (2019–2020)
Alcon, Revance (Pitch Win)
Havas Singapore — Junior Art Director (2013–2018)
Netflix "You Know the Queen, Now Meet Elizabeth" (Cannes Lions Silver × 2, Spikes Asia Silver 2017). Magner's Apple Cider "Tinster" (D&AD Wooden Pencil 2016)
Exhibitions
Eminent Tower Takeover, 2018
11 Mosques, Minggu The Collective, 2017
Qualifications
General Assembly | Aug 2016 | User Experience Design
Nanyang Academy of Fine Arts | 2005 - 2008 | Diploma in Visual Communications (Photography)