Telkomsel
Makes Things Happen
THE INSIGHT
Telkomsel, Indonesia's largest telco, was getting ready to introduce a new brand platform after 25+ years. With music, gaming, movies, e-commerce, and more under one roof, the launch needed to do more than show services — it needed to show what those services made possible for everyday Indonesians.
THE IDEA
Under the new platform "World of More," we created a film that builds intensity through a chain of everyday Indonesian moments — different services, different situations, all converging into a single momentum of possibility, made possible by Telkomsel.
THE EXECUTION
To connect with audiences at scale, we collaborated with celebrated Indonesian filmmaker Joko Anwar (Pengabdi Setan, Gundala) — anchoring the launch in local cultural credibility. The film built a multi-thread narrative where small moments compound into bigger ones, mirroring the brand's promise of services that add up to more.
THE IMPACT
– APPIES APAC Gold (2022) — effectiveness award recognising commercial outcome
– Brand platform launch for Indonesia's largest telco (180M+ subscribers)
Creative Team: Dhristi Khemani, Shervin Seah & Andrew Hook